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Bailey Spencer: Re-Brand
Bailey Spencer has a rich history as a small business in the dowtown area of Lynchburg, Virginia. The business has now expanded to be more than a hardware store offering three stories of stock from commercial doors and hardware, architectural antiques, historic stained glass, doors, and columns to designing and producing chippendale doors.
This re-brand focused on offering a professional and cohesive look that represented the company’s expansion and historic roots through the creation of a logo and various branding elements.
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Patterson Fletcher: Re-Brand
Patterson Fletcher, located in Kalverstraat, Amsterdam, was established in 1964 as a regular tailoring shop
in which overtime began to focus on more luxurious tailored suits. This business believes in creating a high- end experience for the customer both in the suits they sell and with their tailoring services.
This re-brand focused on maintaining the company’s legacy while bringing a modern flair to the entire brand.
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Book Covers and Layout
This project aimed to create three different book covers and corresponding layouts: classical, modern, and experimental. Each cover was made to draw the viewer in using elements of the story mixed with elements of the respective cover.
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Editorial
An editorial illustration was created and developed to visually represent a National Public
Radio article. It was important to illuminate key concepts within the text through illustration. This article highlighted the positive effects daydreaming has on a person. The waterfall illustration invites the reader to a place of tranquilty to tie into the text in the article. The brain mascot represents how the human brain is when it is allowed time to daydream.
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Baby Shower
This personal project is a Baby shower package which includes an invitation, games, and activities. I created this for my sister while she was pregnant with her first child. Her theme was dragons and whimsical specifically using the color green but there was not anything that fit her theme perfectly. That is how this set came to be.
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Patterns
This is a collection of patterns using the Hero, Secondary, and Blender pattern styles. These patterns were created on the theme of endangered species. I took this theme and made it for a children’s audience. The main hero pattern is called “Savanna,” the secondary is “Menagerie,” and the blender is “Wildflower.”
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Email Campaigns
While at my internship at TinyBull, I have been tasked with creating email campaign graphics for multiple different companies. The two companies I have had the privilege to create these graphics for have been AirTamer and TinyBull.
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Social Media
While at my internship at TinyBull, I have been tasked with creating various graphics for multiple different companies. One of the main graphics I have created has been social media graphics. The three companies I have had the privilege to create these graphics for have been T5, TinyBull, and HealthUp Institute.